Doing things differently is our M.O.

I just hit PUBLISH on a very challenging page on my new website.*  This particular page has taken me a very long time to write.  and it’s taken a lot of input and encouragement from all of these amazing women.

The page I’m talking about is about pricing and membership in the So, do it! movement and Salons.

If any of you are business owners you know how difficult pricing your products or services can be.  It’s extremely important to me that the experience available in the Salons and the Society is accessible to any woman who wants/needs it.  In the So, do it! world, one size does not fit all. We work hard to honor each individual’s uniqueness – their “creative rhythm.”  To create a SAFE space where members are SEEN, SUPPORTED and CELEBRATED – without baggage and barriers.  By welcoming all women, we get to know one another as humans, not as stereotypes.  And we connect with women who we would not ordinarily find ourselves becoming friends with.

The Conundrum.

But this is also a business.  One that, when we make a profit, we can really make a difference.   I want to give away this amazing experience.  But that’s not viable.  I want to make a million dollars so I can make a bigger impact… but I can do that without charging for what we do….

I’m excited to say I believe we’ve come up with a whole new way to be accessible to ALL women of possibility AND to grow our membership and our business.

I’ll let you read the page to find out what it’s all about… but here’s why it was challenging.

My Backstory.

As a young professional I was upwardly mobile – not in a straight line, and not up a corporate ladder –  but I was moving up in and doing great.  Happy. Having fun and at 35 I was “successful.”  I was a leader in my industry, respected and passionate about what I was doing.  I didn’t realize it, but I was building community.  I was rewarded for my work – with kudos, awards and money.  I was even named a “person to watch” in Minnesota Monthly! Ha! I’d made it, right?

Tick tock. Time to get married. Maybe have a baby. Do the rest of that “life” stuff… so I stepped away – not completely, but far enough.  13 years later I was divorced, had lost both of my homes, and was bankrupt.

I learned so much during this interlude – the all-too-frequently-told story of women giving up their professional lives for a fulfilling personal life…

Regrets?  Maybe a few (I really wish I still had my great condo and lake cottage!), but honestly, not many.  I’ve never been one to dwell on negative stuff (been called “Pollyanna” a time or two).  What I have gained from that time is the gift of knowing what it’s like from both sides:

Good times, bum times, I’ve seen them all and my dear, I’m still here…
Plush velvet sometimes, sometimes it’s pretzels and beer, but I’m here… “(Sondheim)

The Present

That brings me to now.  I left the marriage in 2005, became a life coach certified by Martha Beck, moved back to the City and since 2016 have been focused on what I now know is my true calling of creating community.

I’ve been “bootstrapping it.”  I’ve learned that this is how a majority of women tend to build their businesses.  And apparently I’m no different.

But having gone through the “ring of fire” as my mentor and teacher Martha Beck so aptly named times like my “interlude,” I consider it my very important mission/duty to make sure that the community I’m building – the So, do it! Society for making Shit Happen – is accessible to all creative women who crave connection.  Regardless of their financial situation.

If it wasn’t for the women who I surrounded myself with in the days during these times (you know who you are: Mom, Erika, Beth, the Swills and the PSisters and many many more) I would not have been able to do what I have done.

It truly takes a Village.

Creative Women Crave Connection & the world needs what we all have sitting on our back burners!!

So, The So, do it! movement is changing hearts and minds – and we are making sh!t happen!  And now we’re available to any and every woman who needs connection to make it happen!

You may find our pricing structure unorthodox, weird or strange.  But I’m told my WHY is DOING THINGS DIFFERENTLY AND CHALLENGING THE STATUS QUO… so there you have it!

Thank you to everyone who’s supported the ups and downs of htis wild and wooly ride so far.  No sign of slowing down 🙂 https://sodoitsociety.com/the-salons2/become-a-member/

*(designed by Nancy Wojack Hendrickson)