Scenes from the Salon: Purpose

by Salon Member Susan Vagnoni Murphy

You may notice there is a jump in the sequence of my articles on the So, Do it! Salon experience. It so happened that the week 5 Salon was held while I was at a training and so I could not attend. It was so evident to me that something was missing in my life that week and I am very excited to be back.

I am not only back, but I had the honor of facilitating our Midday Salon group.  Kelly Pratt, our gifted leader, was away at the Capitol City Women’s Expo in Columbia, South Carolina spreading the word on the So Do It Society. What makes that even more special is the fact that this awesome event came out of Sheri Bennefeld’s salon experience last fall.  Her IT became a reality in just 7 months! Go ladies!

Lucky for me, Kelly had a great topic to start out our April salons.  Our discussion focused on PURPOSE. What is our purpose? Are we staying true to it? Are we still trying to find it? What is getting in our way?

During our check-in, I discovered the members of my salon cohort were a busy bunch in the last few weeks.  They were preparing for the Art Crawl or the Salon Showcase.  One had a job interview and spent the time creating a detailed illustration visualizing how sticky issues can be approached.  Another member said she was not doing the writing she had planned for because she had the need to spend her time creating personal boundaries that would help her to move forward.

So in all that activity, where was the time to think about or be present in our own purpose? To help wrap our heads around this very big topic, I brought out Liv Lane’s beautiful book, Infinite Purpose. I had the pleasure of hearing Liv speak at a networking conference and was taken by her focus on living a better and more productive life when you are aligned with who you are and what you bring to this world.

In the book, Liv guides us in how to get closer to our own purpose and she ends each chapter with special “homework” to us get there. One of her assignments is to tell 5 people about your personal truths and your evolving dreams. Lucky for us, we have our salon group and that is exactly what we have been doing!

Our salon discussion turned to how hard it can be to say what you want and who you are in this world. We all agreed that the salon is a safe place of support and revelation. I shared that I actually felt I knew my purpose much more clearly as a child than I do now.  I am, however, rediscovering it. With the help of the salons, I feel that regaining my purpose will come much more quickly.

May you all live in your truest purpose and share that with the world.


Applications are now open for the Spring/Summer Salons: https://sodoitsociety.com/salons/

Link to Liv Lane’s Infinite Purpose: http://yourinfinitepurpose.com/

Scenes from the Salon: Courage


by Salon Member Susan Vagnoni Murphy

As serendipity would have it, our fourth So, Do It! Salon happened on International Women’s Day. I could not think of a better place to be for that occasion. It also occurred on the day after students all over the U.S. respectfully walked out to honor those who died in the terrible school shootings and to speak out bravely for change.

To me, that set the tone for a day of awakening and letting our voices out with courage. On a smaller but very meaningful scale that is what happened in our salon session. I saw it over and over again in what the women in our group brought to the table.

One of our members discovered that the practice of sitting down and writing consistently makes her feel better and more empowered as a person.  She is now committed to this practice.

Another member is now willing to sell her screenplay and relinquish some of the control she was holding onto to allow the important message of the story to get out to the world.

And yet another member found her voice against an investor who sounded promising at the start but really did not have her best interests at heart.

All of these changes are acts of courage, but the person who impressed me the most was our salon sister who told us she almost did not come that day. That morning she found herself in a negative place in her thoughts and felt she really didn’t achieve much in the interim week.  But, instead of surrendering to those thoughts and feelings she did show up, and as we talked she found she really had made progress toward her IT.

One of the core foundations of the So, Do It! Salons is that they are a safe place with no judgment. It was a pleasure to see that principle in action with our group. I wish anyone reading this the power of courage, the inspiration of awakening and the freedom of getting your voice out to the world.


Scenes from the Salon: Transformation

by Salon Member Susan Vagnoni Murphy

We all come from different backgrounds, are of different ages, have diverse occupations and varied ‘Its’ that we are working on. What we do have in common is trying to understand what has been hindering us from making our ‘Its’ a reality. This is where I witnessed real transformation in our third midday So, Do It! Salon session.

One member of our group seems to have come to such a positive place that she is drawing all this good energy toward her and opportunities are popping up all over. I see her moving into a period where she is embracing the many changes and flowing with the tide. She even found a wonderful position with a local arts-support organization.

Our youngest member of the salon came to a revelation this session. She thought she knew what direction she wanted to take with her ‘It’ but after our previous salons and the input from those around the table, she decided to look inside and share more of what is there with the world. She wants to begin blogging and this is not something she has done in the past.

Another inspiring salon member is doing some self-care and shared a poem by Reverend Safire Rose called “She Let Go.” I was very moved by the words and decided to take on ‘let go’ as my mantra words for 2018. As you can see, my partners in the salon are also transforming me.

I shared a part of a talk I had been to about chasing perfection, which often keeps us from moving forward. The speaker, and author of a book on the subject, Sue Hawkes, discussed how we CAN achieve excellence, but perfection is an unattainable goal that can lead to frustration and stress. In one of her comparisons she observes, “Perfection brings on fear. Excellence encourages risk.”

During our session, I truly saw the proverbial light bulb go off over everyone’s head. I look forward to our next session and hearing about the progress each member has made, and I am confident our support for each other will continue to grow as we move towards our individual goals.


Link to So, Do It! Society: https://sodoitsociety.com/

Link to poem “She Let Go”: https://www.lightworkersworld.com/2012/01/she-let-go-a-poem-by-rev-safire-rose/

Link to Sue Hawkes book: https://www.sayyess.com/chasing-perfection-book/

The Humane Marketer 2018

Scenes from the Salon: Instinct

by Salon Member Susan Vagnoni Murphy

It was refreshing to get back to the Salon this week and away from business and home-life responsibilities for a while. The So, Do It! Salon offers me a time to concentrate on something that is just for me; something I want to get out into the world.

Connecting to Our Group

We checked in with our members and updated each other on the progress or changes to the particular “ITs” we are all working toward. Someone even changed their IT entirely because the journey from the first salon to the second was a revelation that they weren’t quite ready to address what they had first thought was important, and now something else has risen to the top.

That was something to be celebrated.

How often in our lives do we plug away at something we ‘think’ is what we should be doing without taking a moment to consider if we are truly focusing our attention for what is best for us? This change came for the youngest member of our salon and we all marveled at how self-aware she is and how great it would have been if we had done something like this salon when we were her age!

Learning More about How We Function

Taking the Kolbe A Index is another wonderful perk of being a salon member.  The Kolbe A measures the natural strengths/ instincts you were born with. Knowledge from the Kolbe can help you to use those instincts to “be the most productive, stress-free version of yourself.” Also, understanding the Kolbe ratings of those you regularly interact with can help you to collaborate more effectively. Kelly Pratt, our Salonnière, is well versed in interpreting this tool and helped our group to understand and discuss the meaning of our results.

Before wrapping up, we set our intentions for the next time we will get together. There is always a week in-between salons to give us time to develop our ITs. Kelly offers a communal work space at the Schmidt Lofts during those in-between weeks if we need to get out of the office or home to get something done.

I hope to have news to share with you from the Morning and Virtual Salon sessions that are also happening this winter.

The Humane Marketer

Scenes from the Salon: Intention

by Susan Vagnoni Murphy

Have you been to your Salon this week? So, do it! Society

Not the salon that gives you a bang trims and some foils. This salon is a place where women find pathways, support, accountability, and community.  A safe place to make things happen that have been sitting in their hearts and heads for far too long.

So, do it! Salon

L-R Cj Staples, Susan Murphy, Chrissy Rasmussen, Amanda Lathrop, Kelly Pratt.  Photo by Jen Frieden

I have been a part of the So, Do It! Salons since last year in February when Kelly Pratt launched this wonderful society to help women achieve their “IT.” We have just started our new winter session and I thought it would help to take you along with me on the journey to truly get the feel for a salon society.

To be clear, here is a dictionary definition of the origin of the type of salon I am referring to:

“An assembly of guests in such a room, especially an assembly, common during the 17th and 18th centuries, consisting of the leaders in society, art, politics, etc.”

photo by Jen Frieden

The assembly in my salon are women who lead with their intelligence, their intention, their hearts and their determination. They often find themselves isolated in business or by other circumstances and need a place to share ideas and develop something they keep coming back to, but never seem to get off the ground.

We start with a set of ground rules including respecting each member’s right to speak, refraining from criticism and sharing comments of value only when asked to do so. Kelly is our Salonnière and facilitates, mentors, and educates as she guides each session.

Each salon has up to 9 members, including the Salonnière, which allows everyone time to speak and listen. In my past salons there have been wonderful achievements with books being written and published, art shows completed and presented in galleries, new businesses directions found, and websites published. Some of the intentions in new salon include: refining a screenplay, becoming a photographer, researching and writing a family history, and launching a play production.

L-R Kjiersten Kinney, Michele Jacobson, Kaisa Taibale, Kelly Pratt, Deb Williamson, Susan Murphy, Melanie Smith, Chrissy Rasmussen  photo by Lisa Venticinque

One thing our salon is NOT – it is not elitist. Women from all walks and all backgrounds are invited to the community which includes a thriving online component to keep resources and support flowing.

I will keep you posted on our progress throughout our salon now that we have all made the first step to bravely say out loud what we want to realize in this world.

Susan Vagnoni Murphy is a writer, marketing expert and owner of The Humane Marketer, actress and is a founding member of the So, do it! Society.  You can learn more about Susan at https://www.linkedin.com/in/susanvagnonimurphy/ and http://TheHumaneMarketer.com